The 2024 Subaru Solterra, part of the collaborative effort with Toyota’s bZ4X, is set to enhance its appeal with several updates. Despite the initial hiccups in its release, including a recall and stop-sale, the battery-electric SUV duo is gaining traction in popularity. Subaru has seen a notable surge in sales, with up to 8,872 units sold through the end of 2023, marking an 865% year-over-year increase.
For the 2024 model year, Subaru is not just maintaining the Solterra’s competitiveness but is also offering a better value proposition. The base model Solterra, inclusive of the $1,350 delivery charge (up $125 from 2023), will start at $46,340. The price range for the 2024 Solterra spans up to $53,340 across the three trim levels.
Underneath the Solterra’s hood, the 72.8 kWh high-capacity lithium-ion battery pack is receiving notable updates. The charging time for the battery, from 10% to 80%, has been reduced to just 35 minutes, a 21-minute improvement from the previous model year. This enhancement is attributed to an upgraded battery conditioning system, which not only accelerates charging in optimal conditions but also improves charging efficiency in freezing weather, up to 80 minutes quicker in some scenarios, according to Subaru.
Inside the 2024 Solterra, subtle changes include a redesigned, squared-off steering wheel with regenerative braking force paddle switches. The vehicle features either an 8.0-inch or 12.3-inch high-resolution touchscreen. While the interior remains largely consistent by trim level, the updates contribute to an improved driving experience.
Subaru continues its commitment to safety with an enhanced version of its Advanced Driver Assistance System (ADAS) suite, known as EyeSight. The 2024 Solterra can now travel in its lane at speeds up to 25 mph with driver supervision, even in stop-and-go traffic. Additionally, the vehicle can change lanes on command by activating a turn signal, leveraging Subaru’s Level 2 semi-autonomous driving technology. The new EyeSight system includes features such as Front Cross Traffic Alert, Blind Spot Monitors, Rear Camera Detection with Pedestrian Warning, and Dynamic Radar Cruise Control.
With three trim levels available (Premium, Limited, and Touring), the Solterra caters to diverse preferences. The pricing strategy aligns with Subaru’s approach to attract a range of customers, balancing affordability with premium features across different trims. However, it’s worth noting that Solterra buyers won’t benefit from the $7,500 federal tax credit incentive due to production occurring in Toyota’s Motomachi assembly plant in Japan. Despite this, Subaru’s pricing strategy for 2024 aligns with the evolving landscape of electric vehicle incentives.
